We have implemented the Digital Showroom concept at Skoda Motorpol in Wrocław. The use of advanced multimedia technologies allows the salon’s customers to make more conscious decision of car configuration.
The customer, assisted by an employee of the showroom, can wirelessly send a visualization of the selected car from the iPad level to a video wall consisting of nine (3×3) seamless 46″ monitors. Thanks to the large size of the video wall, the configured car is presented on a scale of almost 1:1.
At each of the cars in the showroom we have placed touch monitors on dedicated, designer stands – the customer can make the basic configuration of the car, such as color change or rims, and get acquainted with information about the presented model.
The culmination of the visit may be a review of graphics and automotive content displayed on a touch table – everything over a cup of delicious coffee!
Adapting the latest audio-visual technology, Skoda enables customers to have their first virtual meeting with a selected car.